Excerpt from the article: "Capturing
The Eye of The Critic"
A few years ago, artist Bob Pejman
wanted his new paintings reviewed by an art critic. It was only
his second gallery show, but he was determined to catch the discerning
eye of Eileen Watkins. Her prestigious art column in the Sunday
Newark Star Ledger reaches some 650,000 readers. Each week she
receives mailbags full of submissions from artists, galleries
and museums. Unfortunately, most of them end up in the trash.
Pejman's package didn't.
This Short Hills, New Jersey, artist
submitted a concise, professionally done news release with a
well-designed color brochure. Watkins could see the breadth of
his style, technique and artistic maturity. As a result, she
visited the show and wrote a glowing review. It gave this emerging
artist public exposure, credibility in the art community and
an impressive clipping that is now part of his publicity packet.
For many artists and gallery directors, obtaining such a review
is like grabbing the brass ring at the fair.
Why is a critic's review so important?
Like move reviewers, art critics preview art shows and report
to readers which are worth seeing and why. In doing so, they
give insights into the artist's background and achievements.
A review can pique the interests of important collectors, museum
curators, corporate buyers, interior designers and other art
enthusiasts. Also, the review is an achievement of public recognition
of your work this, you should list it on your resume......
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