The Artist's Magazine - July 1998

"Capturing the Eye of the Critic"

by: Debbie Hagan

Excerpt from the article: "Capturing The Eye of The Critic"

A few years ago, artist Bob Pejman wanted his new paintings reviewed by an art critic. It was only his second gallery show, but he was determined to catch the discerning eye of Eileen Watkins. Her prestigious art column in the Sunday Newark Star Ledger reaches some 650,000 readers. Each week she receives mailbags full of submissions from artists, galleries and museums. Unfortunately, most of them end up in the trash. Pejman's package didn't.

This Short Hills, New Jersey, artist submitted a concise, professionally done news release with a well-designed color brochure. Watkins could see the breadth of his style, technique and artistic maturity. As a result, she visited the show and wrote a glowing review. It gave this emerging artist public exposure, credibility in the art community and an impressive clipping that is now part of his publicity packet. For many artists and gallery directors, obtaining such a review is like grabbing the brass ring at the fair.

Why is a critic's review so important? Like move reviewers, art critics preview art shows and report to readers which are worth seeing and why. In doing so, they give insights into the artist's background and achievements. A review can pique the interests of important collectors, museum curators, corporate buyers, interior designers and other art enthusiasts. Also, the review is an achievement of public recognition of your work this, you should list it on your resume......

Please refer to the rest of the article for more details....